Nielsen’s Top 10 Most Engaging Primetime Television Programs of 2011

Top 10 Most Engaging Primetime Television Programs
Rank Program Network Genre Share of Buzz Volume
1 Grimm NBC Drama/Adventure 2%
2 Suburgatory ABC Situation Comedy 4%
3 Desperate Housewives ABC Drama/Adventure 16%
4 Parenthood NBC Drama/Adventure 4%
5 Royal Pains USA Drama/Adventure 2%
6 Chuck NBC Drama/Adventure 54%
7 Revenge ABC Drama/Adventure 7%
8 White Collar USA Drama/Adventure 6%
9 Rescue Me FX Drama/Adventure 2%
10 Covert Affairs USA Drama/Adventure 3%
Source: Nielsen and NM InciteNielsen program engagement Data from January 1 – December 5, 2011. Program Engagement is the percentage of viewers who can recall within 24 hours the network content they were exposed to during the normal course of viewing TV. Includes regularly scheduled entertainment series with at least three telecasts, original airings and repeats. Networks included: A&E, ABC, BRVO, CBS, CMDY, CW, DSC, ESPN, FOOD, FOX, FX, HGTV, HIST, LIFE, MTV, NBC, NICK, SPEED, SYFY, TBS, TLC, TNT, USA, VH1NM Incite buzz data from January 1 – December 18, 2011. Share of buzz volume among top 10 most engaging primetime programs only

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